Arina Karahozian
Tradezilla
Tradezilla
The platform supports three main user types—buyers, sellers, and administrators—with dedicated interfaces tailored to each. It was built from scratch, requiring a complete design of the user experience, information architecture, and interface components to ensure a cohesive and scalable product.
The platform supports three main user types—buyers, sellers, and administrators—with dedicated interfaces tailored to each. It was built from scratch, requiring a complete design of the user experience, information architecture, and interface components to ensure a cohesive and scalable product.
At the same time, the platform provides buyers with an intuitive, streamlined experience to browse, search, and purchase goods from a wide variety of sellers.
At the same time, the platform provides buyers with an intuitive, streamlined experience to browse, search, and purchase goods from a wide variety of sellers.
My Role
My Role
As the sole UX/UI Designer, I led the end-to-end design process, focusing on both the user experience (UX) and the user interface (UI) for the entire platform.
As the sole UX/UI Designer, I led the end-to-end design process, focusing on both the user experience (UX) and the user interface (UI) for the entire platform.
My responsibilities included:
User Research & Competitor Analysis
Information Architecture & User Flows
Wireframes & Low-Fidelity Prototypes
High-Fidelity UI Design
Design System & Components
Prototyping & Interaction Design
Developer Handoff
My responsibilities included:
User Research & Competitor Analysis
Information Architecture & User Flows
Wireframes & Low-Fidelity Prototypes
High-Fidelity UI Design
Design System & Components
Prototyping & Interaction Design
Developer Handoff
Design Goals
Design Goals
Enhance usability through clean layouts and intuitive navigation.
Simplify complex multi-user workflows (e.g., selling vs. buying).
Create a modern, professional visual identity aligned with the brand.
Ensure full responsiveness across desktop, tablet, and mobile.
Enhance usability through clean layouts and intuitive navigation.
Simplify complex multi-user workflows (e.g., selling vs. buying).
Create a modern, professional visual identity aligned with the brand.
Ensure full responsiveness across desktop, tablet, and mobile.
Tool & Methods
Tool & Methods
Design Tools: Figma, Adobe XD, Illustrator, Photoshop.
UX Methods: Competitive analysis, task flows, wireframing, prototyping.
Collaboration: Worked alongside [developers/product manager/stakeholders].
Design Tools: Figma, Adobe XD, Illustrator, Photoshop.
UX Methods: Competitive analysis, task flows, wireframing, prototyping.
Collaboration: Worked alongside [developers/product manager/stakeholders].
Outcomes
Outcomes
Delivered a full set of high-fidelity, developer-ready UI designs that streamlined the development process and reduced back-and-forth.
Created a consistent, scalable design system that improved visual coherence and made future updates more efficient.
Helped define the overall product structure, contributing to a platform that is easy to use, mobile-friendly, and built to grow with additional features and users.
I have provided an opportunity for communication within the app, allowing users to become part of a large and engaging community.
Users can not only access data at specific times but also share their experiences with like-minded individuals.
Delivered a full set of high-fidelity, developer-ready UI designs that streamlined the development process and reduced back-and-forth.
Created a consistent, scalable design system that improved visual coherence and made future updates more efficient.
Helped define the overall product structure, contributing to a platform that is easy to use, mobile-friendly, and built to grow with additional features and users.
